Clemenger BBDO Melbourne and Mars are set to launch a new campaign for Pods chocolate treats starring a monster crocodile.
The TVC stars both a live and an animatronic crocodile and was shot on location at a croc farm on the Gold Coast and at a site in Warrandyte (north of Melbourne).
Pods are a uniquely Australian product – they are not manufactured by Mars in any other market so creating a campaign that felt Australian was important.
Matt Graham from MARS Chocolate Australia says this gives them a unique opportunity creatively.
“We’re really excited to be making an iconic Australian ad for PODS. We consider this our local jewel and one we are very proud of. The brand has grown significantly over the past few years and this campaign will continue the momentum,’’ he said.
Credits: client Mars Chocolate Australia, marketing director Matt Graham, agency Clemenger BBDO Melbourne, ECD Ant Keogh, senior writer Seymour Pope, senior art director Luke Thompson, production company Guilty Content, post production Method Studios