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Reading: Woolworths returns fire with ‘customer hero’ price slashing campaign
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B&T > Advertising > Woolworths returns fire with ‘customer hero’ price slashing campaign
Advertising

Woolworths returns fire with ‘customer hero’ price slashing campaign

Staff Writers
Published on: 14th August 2013 at 10:20 AM
Staff Writers
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A week after rival Coles unleashed its new “Unreal Deals” campaign – featuring a new superhero character called Col – Woolworths has returned fire with its own deep price discounting campaign.

Woolworths, which has claimed that since launching ‘More Savings Every Day’ in May, customers had saved more than $80 million through its Every Day Value program, today launched 'Big Family Specials', which includes meaty percentage discounts on “regular, yet often costly, family purchases”. 

The supermarket giant said that Big Family Savings is sure to become a "customer hero" as they seek to keep a close eye on their household budget.

“Tjeerd Jegen, managing director of Woolworths, said waves of the week-long Big Family Specials will make a real difference to anyone looking for value in their weekly shop.

“Woolworths is taking a single-minded approach to delivering value to our customers. These deep discounts on key items through Big Family Specials, in addition to the long-term Every Day Value price cuts and Extra Special discounts for Everyday Rewards members, are bringing real value to the weekly shop,” he said.

"Our investment to lower prices shows that we have listened to our customers and want to make a difference where it really counts,” added Jegen.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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