Woolworths and mX roll out treat for the senses

Woolworths and mX roll out treat for the senses

Woolworths and News Limited’s mX have teamed up to offer readers a unique sensory experience this Christmas.

From today onwards, the commuter newspaper will roll out a series of scented advertisements, beginning with a page smelling of strawberries and cream to coincide with Woolworths’ Town Hall wall of treats.

Wednesday’s Christmas mX edition will feature a Christmas cake-scented ad to promote the retailer’s array of ingredients.

News Australia Sales’ general sales manager Neil Robinson said: ““With Woolworths, we are showcasing another new dimension to advertising in print as well as a new multi sensory

experience for consumers, which can only aid impact and recall.”

The scented pages were enabled by Reed Pacific Media’s NewsScent Technology. 

Please login with linkedin to comment

Latest News