Whybin\TBWA Melbourne is behind a new campaign to launch the Nissan Juke in Australia.
The 45-second launch spot follows a journey with some of history’s most well-known ‘small tough guys’ linking them to the new Nissan Juke.
This spot sits alongside a series of 15-second spots focusing on the car’s performance and looks.
Peter Clissold, executive general manager at Nissan Australia, said: “We are very excited to be adding the Juke to our Australian range line-up. The launch campaign really captures the personality and excitement of this little weapon.”