Whybin\TBWA Sydney is celebrating this morning after picking up the prestigious Grand Effie for its NRMA Insurance 'Car Creation' campaign (see spot below), while also taking out the prestigious Effective Agency of the Year accolade.
Clemenger BBDO Sydney proved the other big winner on the night for its work with Hungry Jacks.
The annual Australian Effie Awards, run by The Communications Council, honoured 22 winning agencies and clients at last night’s dinner at the Sydney Convention Centre.
Whybin\TBWA ‘s ‘Car Creation’ was the toast of the evening, proving its effectiveness across several categories, taking home gold in ‘Best State’ and ‘Other Services’, while scoring a silver Effie in the ROI category.
In total the agency won not only the Grand Effie, but two gold, two silver and three bronze Effies, while it was also honoured as Effective Agency of the Year for exceptional results across four clients: NRMA Insurance, MJ Bale, Taronga Zoo and RaboDirect.
Clemenger BBDO Sydney scooped five of the nine gold Effies on offer for its Hungtry Jack’s campaign
Chairman of the Australian Effie Awards, Matthew Melhuish said: “This awards program is about recognising excellent strategic thinking and bold creative ideas that really pay off – not every category presents an award, and since the Effies began five years ago, the bar for entries has been raised extremely high. It is so inspiring to be exposed to the new and effective strategies demonstrated in this year’s showcase, and I’d like to congratulate all of this year’s winners and finalists on their exceptional achievements."
The full list of Gold Effie winners:
Retail/Etail
Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Food
Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Beverages
Clemenger BBDO Melbourne – CUB – Victoria Bitter- Reviving a dying Australian icon
Other Services
Whybin\TBWA Sydney – NRMA Insurance – Car Creation
Best State Campaign
Whybin\TBWA Sydney – NRMA Insurance – Car Creation
Return on Investment
Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Most Original Thinking
Naked Communications Melbourne – Art Series Hotels – The Overstay Checkout: Overstay you’re welcome
Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Small Budget under $500K
Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
