Whybin\TBWA Sydney is celebrating this morning after picking up the prestigious Grand Effie for its NRMA Insurance 'Car Creation' campaign (see spot below), while also taking out the prestigious Effective Agency of the Year accolade.

Clemenger BBDO Sydney proved the other big winner on the night for its work with Hungry Jacks.

The annual Australian Effie Awards, run by The Communications Council, honoured 22 winning agencies and clients at last night’s dinner at the Sydney Convention Centre.

Whybin\TBWA ‘s ‘Car Creation’ was the toast of the evening, proving its effectiveness across several categories, taking home gold in ‘Best State’ and ‘Other Services’, while scoring a silver Effie in the ROI category.  

In total the agency won not only the Grand Effie, but two gold, two silver and three bronze Effies, while it was also honoured as Effective Agency of the Year for exceptional results across four clients: NRMA Insurance, MJ Bale, Taronga Zoo and RaboDirect.

Clemenger BBDO Sydney scooped five of the nine gold Effies on offer for its Hungtry Jack’s campaign

Chairman of the Australian Effie Awards, Matthew Melhuish said: “This awards program is about recognising excellent strategic thinking and bold creative ideas that really pay off – not every category presents an award, and since the Effies began five years ago, the bar for entries has been raised extremely high. It is so inspiring to be exposed to the new and effective strategies demonstrated in this year’s showcase, and I’d like to congratulate all of this year’s winners and finalists on their exceptional achievements."

The full list of Gold Effie winners:

Retail/Etail

Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning                  

Food

Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning

Beverages

Clemenger BBDO Melbourne – CUB – Victoria Bitter- Reviving a dying Australian icon

Other Services

Whybin\TBWA Sydney – NRMA Insurance – Car Creation

Best State Campaign

Whybin\TBWA Sydney – NRMA Insurance – Car Creation

Return on Investment

Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning

Most Original Thinking

Naked Communications Melbourne – Art Series Hotels – The Overstay Checkout: Overstay you’re welcome

Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning

Small Budget under $500K

Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning