WhybinTBWA’s relationship NRMA Insurance has been cut but the agency’s work for the former client continues to make waves as its NRMA Crashed Car Showroom wins ‘Best in Show’ at the Sydney Royal Easter Show.
The interactive exhibit demonstrated what it’s like to be a crash test dummy and exposed the interior of a dissected car to show hidden safety technology.
WhybinTBWA created the exhibition to raise awareness about the importance of road safety and to help Australians make informed car purchases.
As well as ‘Best in Show’ the work also took home Gold in the Tech Area at the Sydney Royal Easter Show.
WhybinTBWA’s hold on the NRMA Insurance account recently came to an end when M&C Saatchi took over following a competitive pitch.