WhybinTBWA takes Ricci Meldrum to head ANZ

WhybinTBWA takes Ricci Meldrum to head ANZ

WhybinTBWA Group has pulled Ricci Meldrum from BMF Melbourne to fill its recently vacated regional group head role on its ANZ business.

It was announced yesterday that WhybinTBWA’s former ANZ lead Mim Haysom had moved to M&C Saatchi as managing director of its Commonwealth Bank business.

Meldrum joins WhybinTBWA from BMF Melbourne where she was managing partner.

Andrew Scott, WhybinTBWA Group Melbourne chief executive, said: “Mim has done a fantastic job on ANZ over the past three and a half years and we know that she will do well in her new role with M&C Saatchi. 

“We are very pleased to have attracted Ricci to the agency, and we’re certain that she will prove to be an invaluable asset on the ANZ business. I’d like to thank Mim for her contribution and wish her every success with this new chapter in her career.”

Before her BMF posting Meldrum was on the BBDO global executive team for Mars and Wrigley’s and was BBDO’s global lead for the Optimum pet food worldwide rollout for Mars.

She was with Clemenger BBDO for 14 years, the last nine as a member of the board. Meldrum will join the WhybinTBWA Group on May 19. 

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