What would you do with one year's paid charity leave?

What would you do with one year's paid charity leave?
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The Vodafone Foundation is out to “shift perceptions of charity fundraising from the earnest to the entertaining” in a new campaign created by 3rdspace.

The ‘Vodafone Foundation Paid Charity Leave’ campaign kicked off with a two minute launch video challenging staff to apply their unique skills to help the charity of their choice with a year’s paid charity leave funded by the Vodafone Foundation.

The campaign will also roll out across print and social media and will evolve over the coming three weeks with videos further developing the characters of Clean Freak Cathy and Mr Recycle.

http://www.youtube.com/watch?v=72nORb7M_GY

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