What do vibrators, Qantas and cider have in common?

What do vibrators, Qantas and cider have in common?

Qantas, vibrators and an acupuncturist and cider were among the Australian winners in the Design Lions category, with Droga5 and M&C Saatchi pitching up well.

A collective of creative including The Monkeys creative partner Micah Walker and former Mojo colleagues Pim Van Nunen and Justine Armour picked up a Silver for their Smile Makers range of vibrators, launched last year.

Droga5 enjoyed the most success with its clever books tailored to be read in the duration of a Qantas flight  scooping Gold, while M&C Saatchi Sydney picked up a Silver for The Art of Noise project.

Leo Burnett’s Cider project, offering $100,000 of free marketing to small businesses, won a Bronze, while a logo for Steve Li Acupuncturist by RE Sydney also bagged that colour.

Australian 2013 winners in Design Lions:


Stories for Every Journey, Qantas, Droga5


The Art of Noise, Noise International, M&C Saatchi Sydney

Smilemakers Vibrators, Ramblin’ Brands, Bear Meets Eagle on Fire Sydney


Igloo brand creation, Sky New Zealand, Interbrand Sydney

Visual Identity, Noise International, Noise International Sydney

Leo’s Cider, Leo Burnett Sydney, Leo Burnett Sydney

Steve Li Acupuncturist, Steve Li, RE Sydney

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