Westpac and MediaCom Beyond Advertising produce Air Rescue

Westpac and MediaCom Beyond Advertising produce Air Rescue
SHARE
THIS



Westpac has taken its longstanding partnership with the Westpac Life Saver Rescue Helicopter Service to a new level, commissioning an observational documentary TV series on the service aiming to draw national attention to this iconic Australian community service.

Air Rescue, a collaboration between Westpac, MediaCom Beyond Advertising (MBA) and Fredbird Productions, captures the dramatic rescues performed by the service, which this year celebrates its 40th year of partnership with Westpac.

Air Rescue follows the brave, life-saving work of the pilots, air crewmen and intensive care paramedics of the Service, who come to the rescue of everyday Australians in crisis, whether they’re fishermen in trouble on the rocks, injured farmers, flood victims, or holidaymakers in the wrong place at the wrong time.

The Air Rescue series, made up of six 30 minute episodes, will air at 8pm on Channel Seven beginning this evening (Monday, 4 November 2013).

Viewers are taken behind-the-scenes to witness the intense and dramatic world of a rescue helicopter crewmember and the bringing to life their remarkable rescue stories. Air Rescue captures the vast range of emotions felt by the crew, from the humour and mateship shared by crew at the base, to snapping into action and showcasing their skills under pressure just minutes later, to the emotions and candid moments shared between crew member and patient.

In addition to the TV series, MBA has worked in partnership with the series’ production company, Fredbird, to produce 15 webisodes, which allow viewers to emotionally connect with the crew, patients and history of the Service on a more personal level.

The Westpac Life Saver Rescue Helicopter Service is the longest serving civil search and rescue helicopter in Australia reaching 84% of the population during its peak time in summer.

Westpac has supported the Service since its inception in Sydney in 1973. Over the past 40 years, no-one has ever paid to be rescued by the Service with partner support ensuring it remains a free community service. There are now 15 helicopters and 12 bases in the national fleet.

http://www.youtube.com/watch?v=eD2k3fqQjRE

Credits: Australian Financial Services, Westpac group head of mass marketing services Lisa Ronson, Head of Mass Media and Agency Management Geoff Ikin, head of sponsorship and events Patrick Cunningham. MediaCom Beyond Advertising ECD Gemma Hunter, EP Alistair Ferrier account managerRosie Plunton, account director Katy Lozancic, Art Director Shelby Craig. Production – Fredbird Entertainment EP Craig Graham, series producer Sophie Johnston, production manager George Lykouras. Directors of Photography Ash Dunn, Frank Flick Production Partners Titles Method Studios, Soundscape and Music Score Sonar Sound, Post Production Two Dogs Post Voice Over Martin Sacks. Channel Seven EP Dan Meenen, Westpac’s PR Agency Map and Page.

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]