Sydney independent agency Ward6 has won the creative account for the Dental Care Network (DCN), beating four other agencies in a competitive pitch.
DCN manages a portfolio of about 200 dental practices in Australia and New Zealand.
Anthony Symonds, campaign manager at DCN, said: “Our principal dentists have an average of at least 15 to 20 years’ experience, so we were looking for an agency to convey the quality of care that dentists in our network offer and how easy it is to find an experienced DCN dentist near you.
“Ward6 gave us some wonderful creative solutions in highly targeted channels.”
Stuart Black (pictured), CEO at Ward6, added: “For us this is a great win. We’ve been wanting to do something big and exciting in the dental space for years and this gives us the opportunity to do just that.”
