Five:am organic yoghurt has launched a new campaign featuring Australian pro surfer Laura Enever.
The campaign, ‘Wake up be amazing’, urges people to wake up early and seize the day.
Melbourne agency Smart was engaged to create and shoot the TVC, which was filmed on Sydney’s Whale Beach.
Sophie Speer, marketing and sales manager at Five:am, said: “We really do live the philosophy behind ‘Wake up be amazing’ here at Five:am HQ – it’s even the reason why the brand was named Five:am.”
Ben Davies, Smart’s creative director, wrote the TVC script, a poem entitled I Patrol the Dawn, which is narrated by Enever.