WA looks to ‘drive maximum value’

WA looks to ‘drive maximum value’

Tourism WA is looking to “drive maximum value from new advertising techniques and channels”, according to Simon Burley, Tourism WA’s executive director of marketing.

The recently released tender Tourism WA put out is for strategic planning and creative services, digital and event / experiential marketing services.

“The advertising agency tender provides a great opportunity for Tourism WA to assess the agency landscape to look at how we capitalise on current programs and drive maximum value from new advertising techniques and channels,” Burley said.

“We need to ensure that our marketing is informed by current best practice and it is imperative that we can access specialty services from leading agencies so our target audience understands the many benefits of travelling to WA. As we challenge ourselves in moving forward, we are encouraged by the broad array of talent that exists both here in WA and nationally.

“Tourism is big business in Western Australia. It generates around 89,000 jobs and contributes more than $7.8 billion to the State’s economy.

“The State Government has a strategy in place to see the tourism industry grow to $12 billion by 2020. Impactful marketing at a domestic and international level will be a critical factor in achieving this goal.”

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