Volkswagen campaign wins radio award

Volkswagen campaign wins radio award
SHARE
THIS



The advertising agency behind Volkswagen has won round one of the 2014 radio campaign awards, the Siren Awards, with an ad for the brand’s Fatigue Detection Technology.

The industry award comes as the Volkswagen brand faces mounting consumer backlash over its lethargic reaction to concerns over reported issues with the direct-shift gearbox.

DDB Sydney’s Jim Curtis and Ryan Fitzgerald dominated the round with their ‘Road/Drive/Street’ campaign. To listen to the spot click here. The ‘Road’ spot also won the single category and was highly commended in the craft category.

The winning writers said: “The bones of the ad came out of the rhythmic sound car tyres make when driving along freeways. It seemed to be a good place to start when thinking about fatigue.”

Judge, Paul Le Couteur from Flagstaff Studios, said great writing and production made the campaign sing.

“This campaign really does use hypnotic technique to lull us into a place where we really get the point that fatigue is a major factor in road accidents.  So why are we smiling?”

Volkswagen ordered a recall of its affected models and brands last week after a fortnight of pressure from consumers.

Consumer disgruntlement reached a new high after the Victorian coroner’s inquest into the death of a VW driver Melissa Ryan revealed her car appeared to slow suddenly. The coroner’s decision is not due until late in July and no mechanical fault has been found.

The winning radio spot is now in the running to win the Gold Siren for best radio ad of the year. Winners of the award will be announced in May 2014 with the winners to receive airfares, tickets, accommodation and automatic entry into Cannes Lions 2014.

The 2013 Gold Siren winner ‘Set Fire to Your Hair’ by McCann Melbourne is part of this year’s Cannes Lions with the winner to be announced early June 13. The ad formed part of Metro Trains’ ‘Dumb Way to Die’ which has already won places on shortlists including direct.

Round one craft category winner went to ‘Squirrel Monkey’, a spot created for Perth Zoo by Eardrum’s Ralph van Dijk and Sound Reservoir’s Paul Taylor.

The spot was also highly commended in the single category.

‘Burbs’ and ‘Enemies’ were highly commended in the campaign category.

‘Burbs’ is a Mother’s Day spot for the City of Perth and was created by Marketforce’s Alida Henson and Megan Riley.

BMF’s Piero Ruzzene and James Ross-Edwards created the ‘Enemies’ campaign for Lion Nathan.

The Siren Awards are run by Commercial Radio Australia.

Please login with linkedin to comment

Latest News

Monday TV Wrap: MasterChef Beats Ninja Warrior While HYBPA? Tops Entertainment
  • Media

Monday TV Wrap: MasterChef Beats Ninja Warrior While HYBPA? Tops Entertainment

10’s MasterChef narrowly beat Nine’s Australian Ninja Warrior – which premiered on Sunday – with 631,000 viewers to 624,000, as per OzTAm’s metro data. Australian Ninja Warrior dropped 171,000 from its premiere episode. 10 also saw success with Have You Been Paying Attention? which topped the entertainment ratings with 727,000 viewers The ep featured a panel of Mick […]

by B&T Magazine

B&T Magazine
Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand
  • Campaigns
  • Marketing

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand

While Australia is the most diverse country in the world, with 30 per cent of people born overseas, this is not reflected in the advertising industry. Only 16 per cent of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions
  • Advertising

Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions

The first day of Cannes Lions Live saw the announcement of winners for Pharma, Health & Wellness, Outdoor, Print & Publishing, and Design Lions. Kicking things off with The Lions Health and United Nations Foundation Grand Prix for Good was AMW BBDO London, who won the Lion for ‘addresspollution.org’. It was created for COPI, the […]

by B&T Magazine

B&T Magazine
Radio Host Jackie O Becomes Weight Watchers Ambassador
  • Marketing

Radio Host Jackie O Becomes Weight Watchers Ambassador

WW (formerly Weight Watchers) has announced that KIIS FM radio host and The Masked Singer panellist, Jackie Henderson, has joined the WW family as a WW Ambassador. Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to […]

MFA Updates Transparency Framework For Advertisers & Agencies
  • Media

MFA Updates Transparency Framework For Advertisers & Agencies

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer
  • Advertising
  • Media

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make
  • Partner Content

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Partner Content

by B&T Magazine

B&T Magazine
New Council For In-House Agencies, The In-House Agency Council, Launches In Australia
  • Advertising
  • Media

New Council For In-House Agencies, The In-House Agency Council, Launches In Australia

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]