In order to raise awareness that today is National Radio Day the founder audio specialist agency, Eardrum, has gone on a “visual strike” and sewn his eyes shut.
“It’s all too easy to take radio for granted, even though it remains the medium that reaches the widest audience around the globe. I hope this reminds everyone, especially advertisers, about the power of radio,” Ralph van Dijk said.
Eardrum is expected to operate as normal, with no hindrance due to the lack of sight.
“I rarely see him with his eyes open anyway, so it can only be a good thing,” John Mescall, ECD McCann Australia, said.
“In fact, you can walk into one of Ralph’s sessions naked and he wouldn't notice. You should try it.”
When asked how his wife and children reacted he said “I’ve no idea, I couldn’t see them.”
World Radio Day “seeks to raise awareness about the importance of radio, facilitate access to information through radio and enhance networking among broadcasters”, according to the website.