Virgin Money game for a laugh with new campaign

Virgin Money game for a laugh with new campaign

Virgin Money is shaking up the traditional approach to direct response TV advertising with a series of insurance spots that are set to tickle the funny bone. 

Created by The Works, the campaign for Virgin Money’s Income Protection and Life insurances uses humour to get people thinking about insurance in a different way. 

The Life Insurance spot features a try-hard, stand-up comedian whose tragic ‘performance’ was discovered on YouTube by Virgin Money.

Mike Gamms, writer and want-to-be-megastar’s unfunny jokes fail to get a laugh and he figuratively dies on stage. The key message: ‘We all die. But we don’t all have cover. Virgin Money provides life insurance for all types of people. Even him.’ 

Gamms revealed his delight at having received the call up to star inVirgin Money’s latest ad: "People have doubted me all my life. They said I wasn't funny, that I was nothing but another cornball. Well take me out of the microwave, because it looks like this cornball has finally popped!" 

Both ads feature the track ‘Leaves’ by upcoming poprock band Cheers Elephant from Philadelphia. Virgin Money was drawn to the band’s upbeat, playful and energetic sound, described by USA Today as “easy to love and hard to ignore”, values shared with the Virgin Money brand. 

Kevin Macmillan, creative partner at The Works, said: “Direct response advertising can be very traditional in execution but it doesn’t need to be. Virgin is a vibrant and disruptive brand. It’s natural that we should look for engaging ways to break with tradition and give people a smile. We’ve aimed to deliver a serious message with warmth and charm.” 

http://www.youtube.com/watch?v=CBRORiRImw0

http://www.youtube.com/watch?v=qGSVRt4syPk




Please login with linkedin to comment

Latest News

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]