VCCP has launched a new campaign for McDonald’s Australia that throws the spotlight on the brand’s employees Down Under.
The agency, which opened in Sydney a year ago, has showcased employees’ real life stories and introduced The Maccas Enjoyment Bonus.
The campaign is running online, in store and on social media.
Melissa Roseworne, director of HR and training at McDonald’s Australia, said: “At McDonald’s we want our crew members to see their role as much more than ‘just a job’. We’re dedicated to ensuring the enjoyment of our employees and continually work with crew to make sure they have the training, flexibility and support they need to achieve their goals – both within and outside of our business.”
Six Maccas employees were picked, from a 67-year-old crew member to a restaurant manager and head office staff.
The Maccas Enjoyment Bonus has also been introduced. Three of the company’s brightest and best were nominated for the bonus, and short films to tell their stories were created by VCCP.
Maccas fans can now vote on the Enjoyment Bonus website for who should win the bonus later this year.
Client: McDonald’s Australia; agency VCCP; agency team: Dean Hunt, Jessica Waal, Nick Cole; photography and film production: Chris Ireland, The Pool Collective
Please login with linkedin to comment
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]