Urban incentivises pharma training

Urban incentivises pharma training
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Experiential agency Urban has launched a digital training program for iNova Pharmaceuticals called Uni of You.

The program will educate pharmacists, pharmacy assistants and dispensary technicians across Australia on iNova’s core brands – Dermaveen, Difflam, Duro-Tuss, Hiprex, Metsal and Dermatix.

Urban has created a mobile learning platform that allows sales reps and participants to access program modules online on tablets and smartphones.

Geoffrey Emerson, Urban’s digital business director, said: “Uni of You is a highly intuitive and sophisticated training program that, with the aid of HTML5 and drag and drop functionalilty, delivers a richer training experience. The sales presented enables sales reps to better engage pharmacy staff during sales calls and garner real time data anytime, anywhere.”

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