Leo Burnett Sydney has won the account of online gambling company, Unibet Australia, following a competitive pitch process.
Patrik Andersson, general manager of Unibet Australia, said the brand needed to appoint a partner who could help it stand apart in the “very mature” local betting market.
“We felt that Leo Burnett really stood out in the pitch process for their strategic understanding of our key target market and bringing it to life in a way that will really make an impact in the market.”
Pete Bosilkovski, client services director of Leo Burnett Sydney, added: "The underdog and challenger positioning are what particularly attracted us to the Unibet opportunity. Against the backdrop of a saturated market with competitors all making the same claims, we’re excited by the prospect of changing the game and helping Unibet to achieve their business expansion goals.”