Ultimate driving experience with BMW

Ultimate driving experience with BMW
B&T Magazine
By B&T Magazine



Vizeum and Nine Entertainment Co. have joined forces to bring a media first to BMW Series 2 Coupé.

The campaign allows Australian consumers to experience BMW’s performance credentials in both physical and virtual environments for the first time.

According to the release: “The partnership created by Vizeum has allowed BMW to gain access to NEC’s full suite of properties and expertise, including TV via Channel 9, Magazines via Bauer and digital via Mi9; as well as design, development and production of unique and personalised content.

“A bespoke website has been created as the overall destination for the campaign which allows participants to immerse themselves virtually in a BMW Driving Experience prior to actual attendance on-site. A number of test days will be conducted across some of Australia’s most picturesque tracks in Victoria, New South Wales and Queensland. Personalised content will be instantly accessible for each participant, and will also be housed on the website to encourage ongoing engagement with other consumers.”

“The BMW 2 Series Coup√© delivers uncompromised and emotional sports coupe appeal, and is BMW performance in its purest form,” Stuart Jaffray, brand communications and marketing services manager at BMW, said.

“By leveraging our owned assets, Vizeum has built a holistic media campaign across Channel 9, Mi9 and Bauer that will leave prospective buyers in no doubt about the quality of this Ultimate Driving Machine.”




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