UM leads charge in MFA nominations

UM leads charge in MFA nominations
SHARE
THIS



The finalists for this year’s media Federation Australia awards have been announced, with UM and MEC leading the way with nominations.

This year 160 judges pored over the entries from the brightest and best of the media industry to select the 48 contenders battling it out in 12 categories – with the overall winner decided by major sponsor Seven RED.

UM has 12 nominations across the categories, with a number for McDonald’s work, while MEC has picked up ninenods, the best performer of the GroupM agencies.

Greg Graham, MFA Awards vice chairman said: “Once again the quality of the entries this year was outstanding and a real celebration of enterprising work. It was great to see a range of entries breaking new frontiers and delivering superior client results.”

The awards are announced at The Star on October 24.

The shortlisted finalists:

 

Automotive

• Help Me Choose, Initiative for Hyundai & Kia

• The Aussie Spin, MEC for Mitsubishi

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota

Motor Corporation

Beverages – Sponsored by APN Outdoor

• Coca-Cola: Share a Coke & a Song, Ikon Communications for Coca-Cola Australia

• Wild Turkey РThe Turkey 10, Match Media for Campari Australia

• Gatorade: Turning Cricket Athleticism into Business Success, PHD for PepsiCo

Australia

Finance/Insurance/Government/ Corporate & Real Estate – Sponsored by the AANA

• House Party, MediaCom for NSW Government

¬ï How “Support Team Stories” Meant Game, Set and Match for ANZ, PHD for ANZ

• My QuitBuddy, UM for Australian National Preventive Health Agency

Clothing/Cosmetics & Retail

• When Fans Become Famous, MEC for Henkel Australia

• The Muffin Break Great Bake Sale: Baking For Love, Slingshot Digital for Muffin

Break

¬ï The World’s Longest Catwalk, UM for ECCO

Food & Grocery – Sponsored by the Advertising Standard Bureau

• Tim Tam, MEC for Arnotts

¬ï Ben & Jerry’s Sundae Sessions, Mindshare for Unilever

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

¬ï McDonald’s Get Grilled, UM for McDonald’s

IT & Consumer Durables

• Canon PIXMA Printables and Ice Age 4, MediaCom for Canon

• The Team Behind the Team, UM for Microsoft

• Halo Capture the Poster, UM for Microsoft

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

• Getting Fans Out of the Closet and Into the Cinema, MEC for Transmissions Films

• Horrorific Results, MEC for Paramount Pictures

• Build Your Bucket List, UM for South African Tourism

• Fast Front Pages, UM for News Corp

Partnership Award

• MLA Australia Day Lambnesia Campaign, CONNECT (Network TEN & DMG

Australia) for Australian Meat & Live Stock Association

• Making it Count РHow Powerade Moved From a Sport Destination to Journey, MCN

for Powerade

• XXXX Island & the Good Life, Nine Entertainment Co. РPowered for Lion

Best Strategic Launch Campaign – Sponsored by SBS

• Horrorific Results, MEC for Paramount Pictures

¬ï McDonald’s – Track My Macc’s, OMD for McDonald’s Australia

• Toyota Leaves a Trail of Goodwill Through Landcruiser Country, TMS for Toyota

Best Integrated Media Campaign – Sponsored by Multi Channel Network

• Wild Turkey РThe Turkey 10, Match Media for Campari Australia

• Responsible Drinking РWhat Are You Doing to Yourself, MediaCom for NSW

Ministry of Health

• The Lambnesia Epidemic, UM for Meat & Livestock Australia

Best Use Of A Small Budget (Up To $300,000) – Sponsored by IPSOS

• Give Music Generator РUnwrapping the Gift of Giving Music, MediaCom for

Universal Music

• How to Launch a Business While Sitting on the Toilet, Naked Communications for

Who Gives a Crap

¬ï The World’s Longest Catwalk, UM for ECCO

Best Media Innovation – Sponsored by Nine Entertainment Co.

• When Fans Become Famous, MEC for Henkel Australia

• Fast Front Pages, UM for News Corp

• Horrorific Results, MEC for Paramount Pictures

¬ï McDonald’s Gets Grilled, UM for McDonald’s

Best Demonstration Of Results – Sponsored by the Outdoor Media Association

¬ï Shifting Stock – Campbell’s Real Stock, MEC for Campbell Arnott’s

• NSW Health Get Healthy, MediaCom for NSW Health

• Virgin Mobile, Fair Go Bro, Starcom MediaVest Group for Virgin Mobile

Best Application Of Research – Sponsored by Telstra Media

• Spirit of Tasmania: Drive Straight into Your Next Holiday, Maxus for Spirit of

Tasmania

• GSK Flu Tracker, Maxus for GlaxoSmithKline

• Optimising Screens Investment to drive Taken 2 Box Office, ZenithOptimedia for 20th

Century Fox

Marketing Team Of The Year – Sponsored by the Media Federation of Australia

• Meat & Livestock Australia

• Universal Sony Pictures Home Entertainment Australia

• Virgin Mobile Australia

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]