Tweet as a nut

Tweet as a nut
B&T Magazine
By B&T Magazine
SHARE
THIS



Taking brevity to a new level, a new campaign by independent Sydney agency The Works for Thomas Dux is challenging foodies to share their favourite recipes in a single tweet.

Top Australian celebrity chefs including Luke Mangan and Peter Kuruvita are sharing their own recipes along with the nation’s foodies and amateur cooks in the Thomas Dux 140 Character Cookbook challenge.

The posts will include full cooking instructions, and are designed to show that quick and enjoyable meals and snacks don’t have to be complicated, involve fancy foam reductions or activated almonds.

Thomas Dux, which has 11 stores dedicated for food lovers across Sydney and Melbourne, will feature the recipes on its website, as well as its Facebook and Pinterest pages and on Twitter, of course, @ThomasDuxGrocer.

Home cooks are being encouraged to submit their favourite dishes for the Thomas Dux 140 Character Cookbook challenge by sharing them on the micro-blogging site using the hash tag #140Cookbook.

Thomas Dux is getting the ball rolling with this example of a tasty dessert: Sprinkle peaches w raw sugar, roast till caramelised. Sweet sesame halawa, Booza ice cream, pashmak, honey. #140Cookbook

Head of Thomas Dux, Mark Hewlett, said: “We know that many Thomas Dux customers are always on the go but don’t want to compromise when it comes to creating delicious meals so we want to hear from them how they make dinner time delightful using themedium of the moment – Twitter

“The #140Cookbook will show that from professional chefs to home cooks, anyone can come up with interesting recipe ideas which can be communicated in a single tweet.”

The #140Cookbook challenge launches today and has been created by independent Sydney advertising agency The Works.

Paul Swann, creative partner said: “Our aim is to show that great food doesn’t need to be complicated, in fact by using the best ingredients you can get some very tasty results. Twitter was the obvious choice to bring this idea to life."

Credits: client Thomas Dux, agency The Works, creative partner Paul Swann.

Please login with linkedin to comment

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

Recommended

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]