Opposition communications spokesman Malcolm Turnbull said he has “a lot of sympathy” for the argument that the 75% reach rule “is no longer relevant in today’s converged media world”.
Whether any changes to the rule will be presented to parliament depends on the outcome of a bipartisan parliamentary committee. With Turnbull’s backing, this element of Communications Minister Senator Stephen Conroy’s otherwise largely derided changes may well find support.
However Senator Conroy has made it clear that he won’t negotiate on the reforms and, as such, the 75% rule may not be passed separately to the other changes, including a new public interest test that any merger in the media sector would be subject to.
So while it may appear that the changes to the rule may not take place in this parliamentary sitting, the medium-term prospect of the rule being relaxed appear good. Particularly if there is a change of government.
When questioned over what conversations he had had with media owners on the subject recently Turnbull said: “I’ve been associated with media proprietors for a very long time – for well over 30 years. Well over 30 years. Can I just say they all make a powerful case for their own commercial self interest. They all claim to speak for the public interest. And sometimes their commercial interest and the public interest coincide. Sometimes they don’t. And it’s the job of this place, and Governments and legislators to stay in touch with everybody, take everybody’s point of view on board and then make decisions based on the interests of the public.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]