Australian energy retailer Momentum Energy is urging consumers to Try the Switch with an integrated advertising campaign.

The campaign, created by the T20 Group, is led by TV and shows a number of people experiencing the ‘Try the Switch’ moments.

Alex Kharucky, Momentum Energy’s acquisition marketing manager, said: “Consumers feel disempowered by confusing energy options and differentiation is a challenge. However, the Momentum call to action is simplified by a dedicated 1800 SWITCH telephone number, increasing ease of access.”

Natalie Davies, national marketing manager, added: “We’re very excited about a campaign showing true ‘Eureka moments’ – we want to tell people that what they want may be right in front of them and all you have to do is try the switch.

“We have an established relationship with the T20 Group who immediately understood our brief and have produced a campaign rich in humour and empathy.”