Commercial Radio Australia is gearing up for its Mother’s Day digital radio push with a campaign to educate those who don’t “speak mother”.
Radio specialist agency Eardrum has put together a series of four 30-second radio ads written in “mother speak” by translated into what mum really means.
For example, when mum says ‘darling just make me something for Mother’s Day’, that’s mother speak for ‘I hate the stuff you buy me’ or ‘The best Mother’s Day present is to see you’, translated means ‘Am I not even worth a present?’.
Harvey Norman, JB Hi-Fi and Dick Smith are offering consumers a free Dr Lewinn’s skincare pack when one of the three selected Pure digital radios are purchased as part of the campaign.
The ads will be begin on April 21 on high rotation for three weeks across 42 commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.
It will also be supported by online banners. To listen to the ads click here.
Please login with linkedin to comment
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]