Commercial Radio Australia is gearing up for its Mother’s Day digital radio push with a campaign to educate those who don’t “speak mother”.
Radio specialist agency Eardrum has put together a series of four 30-second radio ads written in “mother speak” by translated into what mum really means.
For example, when mum says ‘darling just make me something for Mother’s Day’, that’s mother speak for ‘I hate the stuff you buy me’ or ‘The best Mother’s Day present is to see you’, translated means ‘Am I not even worth a present?’.
Harvey Norman, JB Hi-Fi and Dick Smith are offering consumers a free Dr Lewinn’s skincare pack when one of the three selected Pure digital radios are purchased as part of the campaign.
The ads will be begin on April 21 on high rotation for three weeks across 42 commercial radio stations in Sydney, Melbourne, Brisbane, Adelaide and Perth.