An Aussie Rules inspired competition to reduce the number of injuries at work has been launched by WorkSafe Victoria.
The ‘Top Tradie Cup’ pitches workmen against each other in a six-week quiz on their smartphones taking in their knowledge of footy and workplace safety, with weekly prizes.
It is aimed to get tradies talking about safety on site, , and will be supported by media, social media and stakeholder engagement.
On average ten tradies a day are injured badly enough to make a claim, costing the economy $1bn in the last five years.
WorkSafe Chief Executive Denise Cosgrove said: “Tradies are typically a hard audience to reach, however targeting them via their smartphones and getting them talking about safety and football is a tactic we hope will help create a culture of safety on site.
“The Top Tradie Cup is definitely fun but it does have a serious purpose. We know that creating a safety culture encourages behaviour change which will ultimately lead to fewer workers being injured.”
WorkSafe engaged cross-media PR agency Keep Left, in partnership with UX digital agency Carter Digital, to help build and launch the competition and deliver safety messages to construction workers.