Tradies urged to keep safe with Aussie Rules inspired campaign

Tradies urged to keep safe with Aussie Rules inspired campaign


An Aussie Rules inspired competition to reduce the number of injuries at work has been launched by WorkSafe Victoria.

The ‘Top Tradie Cup’ pitches workmen against each other in a six-week quiz on their smartphones taking in their knowledge of footy and workplace safety, with weekly prizes.

It is aimed to get tradies talking about safety on site, , and will be supported by media, social media and stakeholder engagement.

On average ten tradies a day are injured badly enough to make a claim, costing the economy $1bn in the last five years.

WorkSafe Chief Executive Denise Cosgrove said: “Tradies are typically a hard audience to reach, however targeting them via their smartphones and getting them talking about safety and football is a tactic we hope will help create a culture of safety on site.

“The Top Tradie Cup is definitely fun but it does have a serious purpose. We know that creating a safety culture encourages behaviour change which will ultimately lead to fewer workers being injured.”

WorkSafe engaged cross-media PR agency Keep Left, in partnership with UX digital agency Carter Digital, to help build and launch the competition and deliver safety messages to construction workers.

Keep Left worked on the campaign in 2012 and has re-launched the quiz in a bigger and better format for 2013. 

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