Tourism Fiji has appointed former Flight Centre executive Rick Hamilton as its new Chief Executive Officer (CEO) after a global candidate search.
Hamilton replaces acting CEO Michael Meade and joins the organisation after five years as MD of Flight Centre New Zealand, before which he held roles as retail leader for Flight Centre South Africa and retail leader for Student Flights Australia.
He will no doubt have his work cut out for him following December’s vicious Cyclone Evan, which battered the Pacific nation with winds of up to 270km/hr, destroying accommodation, uprooting trees and causing widespread power outages.
The cyclone left around 2,100 Australians stranded in Fiji, many of them forced to evacuate their resorts, while thousands more found their holidays cancelled after flights to and from Nadi International Airport were suspended.
Prior to the cyclone Tourism Fiji had revealed a new brand identity to Fiji tourism operators, appointed new marketing and public relations partners, selected a new global social media partner and created a new destination website.
Tourism Fiji's chairman, Dave Pflieger, said Hamilton’s appointment coincided with the roll-out of an “exciting rebranding and repositioning of Tourism Fiji to implement a fresh and comprehensive new strategy to enhance Fiji's reputation as an ideal vacation destination for all demographics and global markets”.
“Rick’s extensive expertise and experience as a results-focused leader is expected to significantly assist us in our goal to increase tourism to Fiji and further grow the economic impact in 2013 by increasing visitor arrivals, spend and average length of stay,” Pflieger said.
In welcoming Hamilton to his new position, Fiji’s Attorney-General and Minister for Tourism, Aiyaz Sayed-Khaiyum, said: “Tourism Fiji is ready to escalate the benefits of the marketing partnerships and creative initiatives it has diligently and effectively developed.
“We look forward to Mr Hamilton’s contribution to the new direction of the organisation and his strengthening of the competencies of Tourism Fiji by ensuring the right team is in place. Tourism Fiji must deliver on the investment that the Bainimarama Government has made,” Mr Sayed-Khaiyum said.
Hamilton said: “I am truly thrilled to be joining the team at Tourism Fiji and I am excited to work with our many business partners, Fiji’s tourism operators and Tourism Fiji's new global partners. Fiji is one of the most unique and beautiful countries on earth and I look forward to enhancing world-wide awareness about Fiji, its people and its many amazing attributes.
“Tourism is a vital part of the Fijian economy and I am delighted to have the opportunity to bring more people to visit and experience the amazing beauty of Fiji and the warmth and hospitality of the Fijian people.”
The tourism body launched a two-week Christmas blitz campaign (below) last September, created by NZ firms Sparks Interactive and Colenso BBDO.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]