The trailer for WWF’s Unseen makes me want to watch the movie.
Working with UK based production company, Nice and Serious, WWF created the thriller action movie clip to entice film buffs and generate awareness around the impacts of palm oil production.
Throughout the trailer we follow Jack from his everyday job at the office, staying late and cooking for his partner to when he discovers the horrifying truth.
After discovering this truth, Jack attempts to rectify it claiming “I refuse to live like this!”
We are taken on a rollercoaster action ride as Jack tries to thwart whatever devastating truth that derails his consciousness.
Jack eventually is standing in front of the cash register, two tubs of icecream within his hands as he looks imploringly at the shop attendant.
“Do you have icecream made with sustainable palm oil?”
Only at the end of the trailer do we learn it is not a movie trailer at all, but instead a “video that seeks to educate consumers about one of the world’s most pressing environmental problems and how they can help”.
The video is nestled within a microsite with information on the devastating effects palm oil plantations can have on the environment.
Many products that we use everyday contain some form of palm oil, icecream, lipstick, packaged bread and instant noodles just to name a few.
Check out the clip below and head to the website here.
Please login with linkedin to comment
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]