In the short hours since the Duke and Duchess of Cambridge revealed the name of their new son – George Alexander Louis – there has been over 6000 mentions online in Australia, with one tweet every 1.5 minutes mentioning the new prince's full title.
However, in the lead up to the baby’s birth on July 22, there was very little news at hand about a possible name, so the internet was left to its own devices. While most of the online activity revolved around a due date, there was still speculation about the gender, with most predicting the Duchess would give birth to a girl. Of the 13,574 online mentions of the ‘Royal baby’ in Australia from July 1 to the day prior to the birth, 12% of talk was about a baby girl and 9% was about a baby boy.
In true Australian style, the most retweeted news about the Royal baby’s birth wasn’t actually any details of the child, but rather some jokes in relation to the new prince.
And while the announcement of the birth, and the happy family’s emergence from hospital finally provided some news, there was little in the aftermath before the naming to satisfy the information hungry public. So the internet-savvy took matters into their own hands, creating jokes and memes around the birth of the future king, including plenty of pop culture references.
Crunching the numbers based on Australian mentions since July 1, the latest edition to the royal nest has had 89,537 on social media. In terms of cultural memes to the event, The Lion King has received 1,085 mentions, Harry Potter and the Half Blood Prince 11,062 mentions, while Game of Thrones has bagged 3,794. In terms of baby specifics, the name of the baby has had 10,268 mentions, while gender 12,575.
Meanwhile, as of lunchtime yesterday, the royal birth had scored a 62,669 mentions, while in the realm hashtags, the tag #welcometotheworld had left #royalbaby in the dust (29,944 mentions to just 151). Automated sentiment analysis showed that discussion is much more positive than negative (44% to 12%).
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]