My Kitchen Rules has been shoved down the ratings ladder by Nine as the allure of The Voice pulls in 2.003 million viewers.
Seven’s My Kitchen Rules is used to sitting comfortably in the most watched or second most watched program slot, but last night it was pushed down to fifth place.
Despite the drop in overall ranking the program still pulled in a large audience of 1.411 million viewers, according to OzTam’s preliminary metro ratings.
The program was also the third most watched show in the important 18-49 demographic.
In the 6.30pm slot it came second to The Voice and well ahead of Ten’s Bondi Rescue at 6.30 (436,000), Modern Family at 7 (528,000) and The Biggest Loser Next Generation which kicked off at 7.30 (623,000).
Rating above MKR was 60 Minutes, which followed directly after The Voice on Nine, Seven News and Nine News.
60 Minutes had 1.606 million viewers in second place overall, Seven News claimed 1.506 million and Nine News was watched by 1.426 million.
Ten News at Five had 415,000 viewers.
Ten’s crime drama Elementary performed well in ninth place with 728,000 viewers while Seven’s consistent performer Downton Abbey had 1.264 million viewers at the same time.
Nine took the largest share of all free-to-air viewers with 28.5% as Seven claimed 25.3%.