The Smith Family appoint JWT

The Smith Family appoint JWT
B&T Magazine
By B&T Magazine



Australian children’s charity, The Smith Family, has appointed JWT as its lead creative agency following a competitive pitch late last year.

JWT will work closely with the organisation, beginning work immediately on new strategy developments and campaign briefings.

The first campaign expected to launch from JWT is the 2014 Winter Appeal that will roll out in the coming months.

The pitch focused more on the agency’s values to make sure they aligned with the organisation’s, as opposed to a specific brief.

 “Our agency philosophy was incredibly important to The Smith Family, and it was also of interest to both organizations that the teams were able to work in partnership to achieve common goals,” Jenny Willits, JWT Sydney’s general manager, said.

“There was a lot of discussion around our internal processes, how we approach our work and how we evaluate success. The result was an insider’s view into the agency, so we feel very confident that we’ll work well together right from the outset.”

 Dr Lisa O’Brien, The Smith Family’s CEO, added: “We were looking for an agency with proven and successful advertising and direct marketing experience, together with a capable team to fulfill, and capacity to support, our extensive and integrated needs. But most importantly we were looking for the right agency ‘fit’ and we believe we’ve found that with JWT Sydney.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]