The Saturday Daily Telegraph to launch March 1

The Saturday Daily Telegraph to launch March 1

The launch date for The Saturday Daily Telegraph is set for March 1 following a number of changes to its Saturday edition.

“By revamping our popular Saturday paper, we can offer readers one strong weekend offering – The Saturday Telegraph and The Sunday Telegraph, which dominates in celebrity, lifestyle, news and sport,'' Paul Whittaker, editor, said.

The launch will be supported with a marketing campaign promoting the role of newspapers on weekends.

The campaign will encourage readers to ‘Kick start Saturday. Kick back Sunday. Weekend. Sorted’ and will run for two weeks beginning today across radio, digital billboards, social media and News Corp assets.

Brett Clegg, News Corp Australia’s executive general manager – NSW, added: “As the state’s number one newspaper, it is our job to respond to the consumption needs and cycle of our readers. The new Saturday Daily Telegraph finely complements The Telegraph’s seven day offer.

“This is the largest investment we have made in our Saturday newspaper in the last decade and we are committed to continually evolving our products to satisfy the needs of our readers.”

Some of the changes over the past month include a new real estate liftout, a strengthened carsguide section, a transformed Inside Edition now known as Saturday Extra, and the Kidspot liftout as part of the revamped Best Weekend liftout. Read more about Kidspot’s digital to print here.




Please login with linkedin to comment

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]