The launch date for The Saturday Daily Telegraph is set for March 1 following a number of changes to its Saturday edition.
“By revamping our popular Saturday paper, we can offer readers one strong weekend offering – The Saturday Telegraph and The Sunday Telegraph, which dominates in celebrity, lifestyle, news and sport,'' Paul Whittaker, editor, said.
The launch will be supported with a marketing campaign promoting the role of newspapers on weekends.
The campaign will encourage readers to ‘Kick start Saturday. Kick back Sunday. Weekend. Sorted’ and will run for two weeks beginning today across radio, digital billboards, social media and News Corp assets.
Brett Clegg, News Corp Australia’s executive general manager – NSW, added: “As the state’s number one newspaper, it is our job to respond to the consumption needs and cycle of our readers. The new Saturday Daily Telegraph finely complements The Telegraph’s seven day offer.
“This is the largest investment we have made in our Saturday newspaper in the last decade and we are committed to continually evolving our products to satisfy the needs of our readers.”
Some of the changes over the past month include a new real estate liftout, a strengthened carsguide section, a transformed Inside Edition now known as Saturday Extra, and the Kidspot liftout as part of the revamped Best Weekend liftout. Read more about Kidspot’s digital to print here.
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