The Projects uses D3 technology to launch new Samsung Smart TVs

The Projects uses D3 technology to launch new Samsung Smart TVs


Samsung Australia has launched its new Smart TV range using D3 technology in an Australian first.

For an event at The Star Event Centre in Sydney, a 3D set was built. The D3 technology, which was used for the projections onto Buckingham Palace for the Queen’s Diamond Jubilee last year, allowed the integration of three video sources. The Samsung TVs were themselves used in the execution.

Experiential agency The Projects was behind the event.

Jack Bewani, parter at The Projects, said: “This was a genuine first for our agency and for Samsung. We used the most cutting edge technology and resources in the market to deliver a fully immersive experience.

“The set was digitally created in 3D first and then matched to the physical build quite literally down to the millimetre. This sort of project can take companies six months to develop and deliver. We did it in four weeks.

“That’s why we love working with Samsung – when we talk about a great idea, they push the button and we get end results like this.”

Arno Lenior, marketing director at Samsung Australia, added: “For the launch of our new range of Samsung Smart TVs, we wanted to deliver an audio visual experience that showcased our key product features whilst celebrating the world of entertainment.

“When we saw what was possible via a 3D treatment that physically integrated our TV products with the latest LED and D3 technology, we knew the results would be spectacular. Our business moves fast and it's in our nature to embrace new innovations. This activity was a perfect example of doing exactly that."

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