The Monkeys unveil BridgeClimb Sydney work

The Monkeys unveil BridgeClimb Sydney work

The Monkeys has launched its first campaign for BridgeClimb Sydney since winning the business in August.

In the coming weeks the Sydney Harbour Bridge tour operator will unveil ‘Live from the bridge’ – a festival of unique events live from the top of the coathanger.

The campaign encourages Sydneysiders to get involved with their bridge and ultimately, consider climbing it.

Regular events and promotions will be broadcast from the summit in partnership with Dmg Radio, including live performances, special guests and surprise interactions with climbers, onlookers and the surrounding environment.

To kick off the program Nova’s Fitzy & Wippa climbed the bridge – 134 metres above the harbour – and broadcast their final show of the year to an audience of approximately 220,000 and streamed live via Nova’s website.

During the lead up to the broadcast listeners were given the opportunity to win a double pass to climb the Bridge and join them during the show.

Stephen O’Connor, BridgeClimb’s GM of marketing said: Live from the Bridge is a way to give the bridge back to the people of Sydney, we wanted to create unique experiences that connect them to their bridge in a way that they wouldn’t normally. This is just one of many events we have planned in coming months”.

Credits: client BridgeClimb, agency The Monkeys

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]