The Monkeys and Revolver are behind a new campaign for Guide Dogs NSW & ACT that puts the spotlight on how many decisions a blind person might face each day.

The ‘Seeing is Easy’ TVC shows a man going about everyday tasks, like flagging down a bus and counting his change, showing how blind people can’t take mundane tasks for granted.

Charles Ulm, marketing and communications manager at Guide Dogs NSW and ACT, said: “When most people think of blindness, they can’t comprehend what it would be like to live in total blackness, which distances them from the issue.

“This campaign tells a story of blindness in a very simple, powerful way, which we hope will lead to a broadening of our supporter base at a time when the demand for our services continues to increase.”

CREDITS:

Client: Guide Dogs NSW & ACT; agency: The Monkeys; chief creative officer: Justin Drape; ECD: Micah Walker; executive planning director: Fabio Buresti; production company: Revolver; director: Steve Rogers; post and visual effects: Fin Design