The Brief catches up with decorated adman Mark Tutssel, Leo Burnett’s worldwide chief creative officer, who was in town for the agency’s quarterly Global Product Council.
In a wide-ranging interview he talks about his creative vision for the network, Creativity Without Boundaries, why brands must become more useful to consumers, the future of the Cannes Lions festival, and why Australian creativity is so highly regarded in the world.
Also, find out why Tutssel believes TV should not be considered as the main screen and creatives should not allow technology to dominate their ideas and instead focus on creating human connections.
Take a look.
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