The Brief – with Leo Burnett’s Mark Tutssel (Part 2)

The Brief – with Leo Burnett’s Mark Tutssel (Part 2)

In the second part of B&T’s interview with Leo Burnett’s global chief creative officer Mark Tutssel, he talks about how Australian creativity is regarded across the globe.

He also discusses potential changes to the Cannes Lions, after chairing one of the juries this year, and how the agency is adapting to push branded content out for clients.

Check out the interview with Tutssel below.

{^widget|(playercode)43fvXw6C|(name)RBI.Video.BOTR_1|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(videocode)snoxAc2O|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}




Please login with linkedin to comment

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]