The Brief – with Harvey Norman

The Brief – with Harvey Norman

In a struggling retail environment and an increasingly digital world, many retailers are juggling the sales of online shopping with that of their real-world stores. 

Wanting to bridge the gap between the two while while maintaining the significance of its shops, electronics retailer Harvey Norman developed the new product Print Pix.

Made in collaboration with Facebook and Pixolüt, Print Pix allows Facebook users to create physical albums with photos from their profile and maintaining the social connection by including the comments and tags of friends.

In an exclusive for today’s Brief, Harvey Norman’s digital marketing director Daniel Hosford explains how Print Pix was developed and what it means for the company’s future. 


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