The Brief – with Angry Birds

The Brief – with Angry Birds

This week The Brief catches up with Angry Birds executive Henri Holm to discuss how advertisers must stop thinking of mobile as a “second screen” and recognise the smartphone is now the primary device for consuming content.

Since its inception in 2009 the Angry Birds game has seen 1.7 billion downloads globally. In Australia, downloads of the app outnumber the population, at 29 million, according to Rovio.

Holm talks about how mobile is now the prime screen, and games seem to be leading the consumption of entertainment content.

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