The Brief – MAD Week launches Innovation Afternoon

The Brief – MAD Week launches Innovation Afternoon
SHARE
THIS



One of the ten "Modern Day Mad Men", the hottest production house on the planet, a company twice named the most innovative on the planet and a fierce debate on Australia's slow innovation culture are highlights of the inaugural MAD Week Innovation Afternoon. 

Inkeeping with MAD's ethos to bring you fresh thinking and a global perspective we have lined up some great speakers for they event on Monday, July 15 at the Museum of Contemporary Art in Sydney.

Leading the afternoon is Faris Yakob, formerly Naked’s digital ninja and most recently chief innovation officer at MDC Partners working in New York.

A multi-award winning strategist and planner his blog ‘Talent Imitates, Genius Steals’ has been named one of the top ten to follow by Mashable and He has also been called one of the ten modern day Mad Men by Fast Company, while also being named one of the most creative people on the planet at the CLIO Awards.

For us he will be presenting his new talk Be.Here.Now – The Present Futures of Communication.

{^widget|(disableviewstate)False|(useupdatepanel)False|(playercode)43fvXw6C|(name)RBI.Video.BOTR_1|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(visible)True|(videocode)n54QIN1H|(hideforsnippet)True|(disablemacros)False|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

Multi-award winning Australian production company Finch will be sharing some of the secrets to their recent enviable success.

Not only satisfied with making ads, and supplying the director for the next Expendables film, Finch has made a name for itself creating some of the most innovative technologies used in marketing in the last few years.

This includes the 37 degree glasses, used in Colenso BBDO’s powerful Pedigree Adoption Drive campaign,  the Lynx Invisible ads, and most recently the Most Powerful Arm Ever Invented campaign, signing petitions for kids with Muscular Dytrophe

Founder Rob Galluzo will be sharing some of his secrets behind the phenomenal creative success of the company, which does not have a single client on retainer, and showcasing some of their latest work.

Brand agency Clear are all about innovation and fresh thinking. With clients globally including Samsung, Pfizer and Nestle, Clear lives on big ideas, with offices in London, New York and Singapore as well as Sydney.

Australian managing director Alan King is hosting an explosive panel discussion on The Culture Wars: Australia’s slow innovation culture versus the rest of the world.

New M&C Saatchi Australia chief Jaimes Leggett, Chief Nudie James Ajaka, and Kevin Ramsdale, CMO of  NAB, are also all confirmed to take part in this thought-provoking interactive event, with more names to be revealed.

How do you create an innovation culture? That’s the question which will be addressed by Derek Laney, director of product marketing APAC for SalesForce.

Twice named the World’s Most Innovative Company by Forbes, SalesForce knows a thing or two about breaking the boundaries. Derek will be sharing tips on transforming your company, and showcasing some global best practice innovative thinking.

Throughout the afternoon there will be an interactive innovation area, where you can get up close and personal with some of these incredible technologies, an opportunity not to be missed.

More MAD Week events will be unveiled in the coming days, and more details on the festival and details of ticketing can be found on the MAD Week website.

Please login with linkedin to comment

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]