The Brief – Is innovation boring?

The Brief – Is innovation boring?
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Innovation is "boring", its "lost its way" and clients view it as just "another job to do" according to Landor and NorthandSouth.

This week's The Brief catches up with Landor's ECD Mike Staniford and NorthandSouth's Giles Day to find out why they feel innovation is failing and what can be done.

Staniford also explains why brands need to stop fearing the rise of home brands and Day talks about the benefits of idea led versus research led innovation.

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The Brief – Is innovation boring?

The Brief – Is innovation boring?
SHARE
THIS



Innovation is "boring", its "lost its way" and clients view it as just "another job to do" according to Landor and NorthandSouth.

This week's The Brief catches up with Landor's ECD Mike Staniford and NorthandSouth's Giles Day to find out why they feel innovation is failing and what can be done.

Staniford also explains why brands need to stop fearing the rise of home brands and Day talks about the benefits of idea led versus research led innovation.

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