The Brief – Inside Branded Content

The Brief – Inside Branded Content
SHARE
THIS



Branded content continues to break new ground, especially considering the international success of McCann's 'Dumb Ways to Die' campaign, and given the fact that it's only had a dedicated category at Cannes for a couple of years.

But is every company right for branded content?

This week The Brief catches up with with VICE, which has created successful international branded content campaigns for the likes of Schweppes, Levi’s and Absolut. We speak to VICE Australia’s business development director Alex Light about the most important elements of the marketing technique, and where it’s heading in the future.

{^widget|(name)RBI.Video.BOTR_1|(PlayerCode)43fvXw6C|(VideoCode)tnrZUUGr|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(widget_displayname)Bits+on+the+Run+Player^}

Please login with linkedin to comment

Latest News