The Brief – Q&A with Cannes Young Lions Winners

The Brief – Q&A with Cannes Young Lions Winners

This week Maddie Ross takes you to the Cannes Young Lions Awards to chat with the winners of this prestigious advertising competition.

Featuring media category winners Paul Den and Kristine Ballensky from UM, print winners Josie Fox and Sara Oteri from CumminsRoss, film winners Omid Amidi and Michael Ashton of DDB Sydney, digital winners Liam Riddler and Alex Boderoff of 303Lowe, and marketing winners Laura Bindon (AMP Capital) and Tim Seow (RACV), we take you back stage to get the scoop on their stellar campaign strategies.

Also find out what these young talents think the future holds for their respective industries:

Will media planning and buying become more creative? Does print advertising have a future? Will video dominate as marketing’s silver bullet? Will the work force get younger as digital natives displace veterans? And what are the biggest challenges for marketers in the next decade?

B&T will be following the progress of the winners as they take part in the international competition at the Cannes Lions Festival, as part of our coverage from the week-long event.

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