The Brief – Behavioural Economics

The Brief – Behavioural Economics

This week Maddie Ross takes you through the fascinating and often complex world of behavioural economics.

The study of behavioural economics has been gathering momentum as a vital component of the marketing mix as agencies look to science to better understand their consumers.

Here we get the opinion of some of Australia’s leading behavioural economics experts about the science of why we make certain decisions, why we like a particular ad, or why we like particular packaging.

Find out why it’s the brands that appeal to the “auto-pilot” consumer that are most likely to prosper.

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