Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.
The campaign sees the brand’s characters Brock, Goldie and Chip trying to outdo each other in the Birds Eye Hot Chip Cup (see ad below).
BWM is the agency behind the integrated nationwide campaign that includes a 30-second and 15-second TVC, out of home, point-of-sale and social media executions.
Tara Lordsmith, Simplot Australia general manager of retail marketing, said: “The new Hot Chips range brings to life the Birds Eye characters in a fun way to reach families looking for that special weekend treat. The playfulness of the execution underlines the nostalgic use of the chip cup, something Aussie families can really respond to.”