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B&T > Advertising > ‘The Battle of Kolsch’
Advertising

‘The Battle of Kolsch’

Staff Writers
Published on: 30th April 2014 at 12:06 PM
Staff Writers
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‘The Battle of Kolsch’ launched yesterday and plays upon the fact you can't make Kölsch beer outside of Cologne.

However, by removing the umalout (the o with two dots above it; ö), you can indeed create Kolsch beer.

The TV and radio spot was produced by Heckler for company 4 Pines Brewing Co. in Sydney via Dentsu Australia.

“It’s been refreshing to be allowed to have lots of fun at someone else’s expense – namely the brewers of Cologne,” Pete Ogden, Dentsu Australia’s creative director, said.

“It’s also been great keeping our relationship going with Heckler and Nylon, who once again have delivered above and beyond what was called for.”

The spot takes you back to the war times with its black and white footage, before outlining how the removal of the umalout makes the production of Kolsch beer in Australia feasible.

The campaign will feature across online, radio and print.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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