The Australian's 'Cinderella Man' Captivates

The Australian's 'Cinderella Man' Captivates
SHARE
THIS



News Corp Australia published its first long-form story via the digital ‘Captivate’ platform over the weekend with a combination of the written word, photos, video, audio and graphics.

The ‘Cinderella Man’ piece featured in The Weekend Australian on Saturday and used Captivate to tell the story of Australia’s first world heavyweight boxing title contender in more than 100 years.

The piece starts with a silent video behind the headline and moves into chapter one before footage of contender Alex Leapai training is shown behind the story.

The piece continues to flow between words, pictures and archival footage. To see ‘Cinderella Man’, which can be consumed on desktop, tablet or mobile, click here.

News Corp Australia said in a statement today that the piece “signalled its commitment to long-form story telling in digital”.

Nicholas Gray, chief executive of The Australian, said: “We are redefining the way our readers consume our stories across our digital platforms. Through ‘Captivate’, we are able to integrate audio, visual and written content of a story in a highly captivating and engaging way.

“The use of ‘Captivate’ underscores News Corp Australia’s faith in the value of quality journalism in the digital age and our commitment to the continued evolution of our newsrooms to ensure we are providing our audiences with compelling storytelling in whatever way they choose to consume it.

“As we enter our 50th birthday year, media innovation continues to drive us forward. ‘Cinderella Man’ is a clear demonstration of this. I highly commend the fantastic team here who have put together this brilliant execution of journalism.”

Captivate was developed by News as a company-wide platform and is to be used for news as well as commercial projects.

The Australian editor-in-chief Chris Mitchell described the piece as “immersive digital journalism”.

The story was written by Trent Dalton and accompanied by footage and photographs captured by Eddie Safarik.

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]