The Ashes elevates Nine's Gem

The Ashes elevates Nine's Gem
SHARE
THIS



Nine pushed its way to the top of the ratings last night, taking a total 31.6% share of all free-to-air viewers ahead of rival Seven’s 24.9%.

Nine’s main channel won 22% of all viewers on Thursday night with Nine News the most watched program with an audience of 1.17 million, according to OzTam’s preliminary metro ratings.

A Current Affair took 967,000 with the Footy Show and Big Brother also in the top 10 with 864,000 and 840,000 respectively.

The Ashes on Nine’s digital channel GEM helped lift the network’s share. Gem took 5% of all viewers, the highest share for a secondary channel on Thursday night.

The only program Seven pushed above the million mark was Seven News (1.123 million), even Dynamo: Magician Impossible didn’t conjure a million-plus figure, sitting on 915,000 viewers.

Ten rounded up the top 20 with MasterChef Australia – Masterclass (610,000) in 16th place followed by Law & Order: SVU (607,000), The Project (564,000), Ten News at Five (552,000) and finally Law & Order: SVU (538,000).

Ten won a combined viewer share of 19.2% ahead of the ABC’s 18.3%.

The ABC’s Upper Middle Bogan won ninth most watched with 861,000 viewers. It’s a Date took 773,000.

SBS won a total share of 6%.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]