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B&T > Advertising > Ten promos Winter Olympics
Advertising

Ten promos Winter Olympics

Staff Writers
Published on: 22nd November 2013 at 11:57 AM
Staff Writers
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How do Australia’s winter Olympic hopefuls prepare for the Games? According to Network Ten’s new ad campaign they test their mettle on the local snow-free landscape.

Created by BMF the ‘Just Add Snow’ campaign is to push Ten’s exclusive coverage of the XXII Olympic Winter Games in Sochi, Russia in February 2014.

Ten’s chief brand officer Matt McGrath said: “Australia is sending its biggest and best team to Sochi, including several potential Gold medal winners.”

“The Just Add Snow campaign celebrates, in a light-hearted way, the incredible lengths these athletes go to for their training, in a hot, dry country. It also gives viewers a glimpse of the action, thrills and spectacle of a Winter Olympics.”

The first ad in the campaign features four of the country’s best medal prospects including bobsleigh competitor Jana Pittman and aerial skier Laura Peel.

Snowboard world champion, Alex ‘Chumpy’ Pullin, and luge racer Alex Ferlazzo also feature.

Ten has committed to broadcasting more than 360 hours of live content across Ten and One with eight dedicated channels also available on online TV hub tenplay.

Primetime coverage will be spearheaded by Ten’s Sochi Tonight. Kicking off at 6pm nightly it will be broadcast from Ten’s Melbourne studio with Winter Olympic gold medallist, Alisa Camplin OAM one of the hosts.

Sochi Live is the network’s flagship winter games program, hosted by Mel McLaughlin from the Olympic Park in Sochi.

CREDITS: CLIENT: Ten CREATIVE: BMF PRODUCTION: Ten's in-house Marketing and Promotions department

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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