Telstra is chasing the business of small businesses in a new national marketing campaign to promote its “all-in-one” communications and internet solution, Digital Office Technology.
The 60-second launch video shows comedian Dan Ilic chatting to small business owners about what they would do differently at the start with hindsight.
The ads, created by The Monkeys, introduces the tagline ‘Make today your Day DOT, the first day of the rest of your business’.
The campaign includes a partnership with Sunrise host David Koch’s Kochie’s Business Builders.
Marketing collateral will be seen and heard across digital, metro print and radio, in video case studies and through targeted local area marketing.